Jason’s Notes From the Lab… I’ve been gone for a few months, diving deep into the next stages of my publishing career. Most specifically I’ve been looking at companies to manage some advertising and publicity, so I can focus more on what I’m best at. There are dozens, probably hundreds of options and candidates. I won’t speak to any specific brands this time, but here are the most important things I’ve learned about this over the past months.  Fiverr is good for graphic design, but bad for managing advertising. Fiverr pro is better, but expensive enough you can hire a local for the same money most of the time.  Many publishing and advertising companies offer free webinars to gather leads. These webinars alone have enough information to up the game of most writers breaking into publicizing their own books.  If you’re not spending…

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Jason’s Notes From the Lab… My YouTube channel has been growing, but I wanted to supercharge it with a promotions company. I tried two of them: Sprizzy and Social Growth Engine. They both work the same way. I give them money and a video. They promote the video. My channel gets views, which bumps things up in the algorithms and makes it perform better overall. Here’s my experience and opinion with them.  Sprizzy incorporates your video into ads they run on YouTube (and I think some other platforms), getting it in front of many eyes that are at least marginally interested in your content. You get to set your budget for each video, with a minimum effective spend of $40. Social Growth Engine has an army of minions. You give them a link, they tell their minions to go…

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Jason’s Notes From the Lab …So, I started Instagram.  Long-time readers of my work know that I recommend choosing two social media platforms and owning them (as opposed to spreading yourself thin across all the platforms available). For the longest time, for me that was Facebook and Google+. But then Google+ stopped operating. Which left me looking for a second home. I kept trying Twitter and LinkedIn, but honestly kept sucking at both of them. I have not yet figured them out. But I seem to be getting some solid traction with Instagram. For better or worse, here’s five things I’ve learned so far.  Use Video. My videos are performing 2 to 3 times as well as my images alone. Whether that’s a posted video, something on my story, a Reel, or IGTV. In June I’m…

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